SERVICES
Brand Audit
What it is
A practical 360° review of how your brand and marketing perform today: what works, what confuses customers, and what slows growth
What’s included
Market & competitor benchmark
Website, packaging & messaging review
Marketing plan & activity audit (channels, frequency, ROI logic)
SWOT analysis
Priority recommendations
What it is
A practical 360° review of how your brand and marketing perform today: what works, what confuses customers, and what slows growth
What’s included
Market & competitor benchmark
Website, packaging & messaging review
Marketing plan & activity audit (channels, frequency, ROI logic)
SWOT analysis
Priority recommendations
Science-Based Communication Audit
Many Beauty, Wellness and Nutrition brands already have strong formulas, but their communication often doesn’t reflect this strength. Scientific elements are fragmented, unclear or overstated. Messaging becomes inconsistent: website says one thing, packaging another, Instagram something else.
We have a solution.
What it is
A focused audit of your current communication: website, packaging1, social media and communication to identify where your science story is too bold, too weak, unclear or under-explained.
The goal: make your communication feel more credible, consistent and science-based.
Many Beauty, Wellness and Nutrition brands already have strong formulas, but their communication often doesn’t reflect this strength. Scientific elements are fragmented, unclear or overstated. Messaging becomes inconsistent: website says one thing, packaging another, Instagram something else.
We have a solution.
What it is
A focused audit of your current communication: website, packaging1, social media and communication to identify where your science story is too bold, too weak, unclear or under-explained.
The goal: make your communication feel more credible, consistent and science-based.
Brand Strategy & Positioning
What it is
A complete, research-based strategic foundation — defining what the brand stands for, how it wins, and how it communicates with clarity and consistency.
What it is
A complete, research-based strategic foundation — defining what the brand stands for, how it wins, and how it communicates with clarity and consistency.
Product Strategy & Portfolio Optimisation
What it is
Strategic assessment and restructuring of your current product range — to define the right SKUs, the right roles, and a portfolio that makes sense commercially and strategically.
What it is
Strategic assessment and restructuring of your current product range — to define the right SKUs, the right roles, and a portfolio that makes sense commercially and strategically.
Go-to-Market Launch Plan
What it is
A complete Launch Strategy for a New Product OR for entering a New Market (e.g. Italy → Germany, D2C → Amazon etc.)
What it is
A complete Launch Strategy for a New Product OR for entering a New Market (e.g. Italy → Germany, D2C → Amazon etc.)
Marketing Plan (12 months)
What it is
A realistic, budget-based annual marketing plan — clear, actionable and channel-specific.
What it is
A realistic, budget-based annual marketing plan — clear, actionable and channel-specific.
Strategic Advisory (1:1)
What it is
Focused consulting session for founders or marketing leads who need clarity fast — positioning feedback, launch decisions, messaging review, budget logic, etc.
What it is
Focused consulting session for founders or marketing leads who need clarity fast — positioning feedback, launch decisions, messaging review, budget logic, etc.
Contact us
Please feel free to contact us to have a 1st FREE consultation o a service of you chose. We are ready to discuss your brand's vision and how we can assist you in reaching your objectives.
info@veritylabconsulting.com
Milan, Italy
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