Science-Based Communication Audit

Many Beauty, Wellness and Nutrition brands already have strong formulas, but their communication often doesn’t reflect this strength. Scientific elements are fragmented, unclear or overstated. Messaging becomes inconsistent: website says one thing, packaging another, Instagram something else.

We have a solution.


What it is

A focused audit of your current communication: website, packaging¹, social media and communication to identify where your science story is too bold, too weak, unclear or under-explained.

The goal: make your communication feel more credible, consistent and science-based.


What’s included

• Scientific Consistency Check

Website, packaging, social media and communication review.
Identification of potentially overstated or unclear phrases, missing explanations and terminology, inconsistency between different communication channels.

• Science Story Foundation Check

Evaluation of the scientific proof points behind your brand and how you communicate them.
This includes:

• What scientific assets exist today (certifications, quality standards, test summaries)
• How consistently these proof points show up across channels
• What’s missing for a credible, structured “Science Story”
• How to turn your current science into a clear, simple brand narrative
• Science-Driven Brand Positioning statement - a short statement explaining how your scientific evidence supports your brand + how to integrate it into “About us” page
• Optional: base structure for “Science & Standards” website page³

• Ingredient-to-Message Logic (Ingredient level)

A clean table connecting your key ingredients to widely accepted, safe-to-communicate benefits + soft alternative wording (for communication purpose) for the ingredient of your hero product³

• One Product Safe Messaging Example (Product level)

A full breakdown of one hero product messaging: what’s safe, what’s not, how to rewrite messaging clearly and safe³

• Science Communication Guidelines

Practical, channel-specific recommendations on how to use science across your brand communication.
This includes:

• Safe wording principles
• What to avoid & safer alternatives
• How to integrate science into website, social media and communication
• How to balance emotion and evidence in storytelling
• Tone of voice revision
• Optional: Instagram content ideas
• Optional: email & campaign messaging angles
• Optional: Science & Standards” website page²

Timeline: 7–10 business days (depending on the quantity of materials provided and portfolio complexity)

Price: from €700

Deliverables:
PDF report (12–18 pages)

• Audit report: what works, what can be improved
• Ingredient-to-message table
• Safe messaging example for hero product
• Science Communication Guidelines
• 45–60 min review call

Best for: Brands that want clearer, safer and more credible science communication before scaling design, content or retail presence.

¹We review packaging only from a clarity, messaging and consistency perspective. We do not rewrite packaging claims. All packaging claims must be validated internally by R&D/Regulatory.

²“Science & Standards” Page Structure - a clean structure for a dedicated website page showing: quality standards, testing philosophy, ingredient transparency and high-level evidence logic.

³This is a base for your claims and not final claims yet. All external claims must be validated internally by R&D, Regulatory and Legal.


WHAT THIS IS NOT

• We do not create or validate claims for your products
• All external claims must be validated internally by R&D, Regulatory or Legal

This is a communication-focused service.


FAQ

Where do you take the wording from?
EU Register of Nutrition and Health Claims (for supplements) - EFSA authorised claims
EU Cosmetic Claims Regulation (EU 655/2013)
Widely accepted ingredient knowledge
Industry-standard appearance-based wording

Do you write new claims?
I propose soft, safe, consumer-friendly phrasing only.
All claims must be approved by your internal R&D/Regulatory.

Can you analyse all our products?
This service includes one hero-product example.
The logic is scalable for your team