Brand Strategy & Positioning

What it is
A complete, research-based strategic foundation — defining what the brand stands for, how it wins, and how it communicates with clarity and consistency.

What’s inside

1. Research & Diagnostic
Market & Competitor Research
Consumer Trends Research
SWOT

2. Brand Fundamentals
Mission & Vision (if relevant)
Brand Values

3. Brand Value Definition
Value Proposition - the core value the brand delivers
Positioning - who we serve & how we win vs alternatives
USP & Proof Points - what makes the brand credible and different

4. Brand Narrative & Expression
Brand Story - what the brand stands for & why it matters (with proof)
Tone of Voice - how the brand speaks everywhere
Content Pillars - what the brand talks about consistently

5. Audience Definition
Target Audience & Buyer Personas - who we are building the brand for

Timeline: 2–3 weeks

Price: from €1,300

Deliverables: Brand Strategy Framework document (20–25 pages, PDF or slides) + 60-min presentation call

Best for: Brands preparing for launch, rebrand, fundraising, or structured long-term growth.