Product Strategy & Portfolio Optimisation

What it is
Strategic assessment and restructuring of your current product range — to define the right SKUs, the right roles, and a portfolio that makes sense commercially and strategically.

What’s included
Market & Competitor Research
Consumer & Category Trend Mapping
SKU Architecture
Role in Portfolio (hero, support, entry, premium, seasonal, etc.)
Product Differentiation & Claim Hierarchy
Value-based assortment logic (what stays, what evolves, what exits)

Timeline: 2–3 weeks

Price: from €1,300

Deliverables: Product Strategy & Portfolio Optimization Document (20–25 pages, PDF or slides) + 1 review call

Best for: Brands with too many SKUs, unclear product hierarchy, or planning relaunch, simplification, or focused growth.