MISSION
Building Brands with Purpose
We help Conscious Brands strengthen their positioning, scale confidently and become market leaders, without aggressive tactics or compromising their principles.

We don’t follow trends.
We shape the future of what marketing should be.


Science that builds Trust


Today beauty and nutrition brands have formulas, certifications and data, but struggle sometimes to communicate them clearly and safely.


We help you turn your science assets into a simple, credible and consistent brand story, without losing your authentic voice.


Learn More




We work with Visionary Leaders


We are collaborating with founders and decision-makers in Wellness, Nutrition, Beauty and Sustainable Consumer goods. We support those committed to long-term vision and strong product foundations.

Areas of Expertise
Food supplements & Nutraceuticals
Sustainable Fashion
Functional food & Plant-based nutrition
Beauty, Skincare & Dermocosmetics
Sustainable Consumer goods
& Eco Home care
Do you know that:

  • 42% Beauty Start-ups in Europe fail due to no real market differentiation*
  • 70% never reach break-even by 3d year**
  • 90% never had a formal brand strategy document

*CB Insights
**Cosmetics Business & Mintel



The problem is not the product.

The problem is the lack of strategy.



Services
Brand Audit

Structured evaluation of current performance across Positioning, Messaging, Product and Marketing.





Outcome: What works and what not. Clear action plan and priorities.

See details
Science-Based Communication Audit
Evaluation of how your brand uses science across Packaging, Website, Social Media and Communication and how consistent and credible your messaging is today.

Outcome: What works, what’s unclear, what’s overstated or missing. Clear directions for improvements.
See details
Brand Strategy & Positioning
Market & Competitive research, Consumer trends, SWOT, Value proposition, Positioning statement, Brand story, USP, Tone of voice, Content pillars and Target audience definition.


Outcome: Strategic platform for growth.

See details
Product Strategy & Portfolio optimisation
Market & Competitive research, Consumer trends, SWOT, Portfolio optimisation, New product concept, Pricing and Value
proposition.


Outcome: Portfolio optimisation or New product concept creation
See details
Go-to-Market Plan (3 months)
A complete launch strategy for a New Product Launch OR for entering a New Market


Outcome: Clear Action plan and KPIs
See details
Marketing Plan (12 months)
A realistic, budget-based Annual Marketing plan. Channel strategy & Timing, Target
audience, Media mix, Content plan and KPIs.

Outcome: Clear Action plan and KPIs
See details
1:1 Strategic Advisory Session
Focused consulting session for founders or marketing leads who need clarity fast, e.s.: positioning feedback, launch decisions, messaging review, budget logic.

Outcome: 1 - 1,5 hours Strategy call with written action steps (within 48h)
See details
Book a FREE consultation
1st session to understand your company's needs and if we can be a right fit for one another
Book
Why Clients Choose VerityLab
We help conscious brands grow and stay true to their values in a world that’s changing fast.
  • Strategic depth with real market experience
    Over 10 years of expertise shaped within leading multinational companies: P&G, Reckitt, Cloetta, Gedeon Richter, H&H.
    We turn corporate expertise into practical, growth-driven strategies.
  • Science & Evidence based Approach
    For categories where performance matters: Skincare, Supplements, Functional Food, we translate research, ingredient logic and available data into clear, credible brand messaging and differentiation.
  • Human-centric & Insight-led
    We build strategies guided by data, psychology and human values.
  • Ethical Marketing
    We don’t use pressure tactics, fear-based triggers or short-term tricks.
    We follow a honest, respectful and sustainable marketing philosophy that builds long-term trust and genuine brand–consumer relationships.
Latest Projects
We create brand strategies that work for your business. Take a look at some of our recent projects
Heritage Italian skincare brand
Repositioning & Relaunch within natural & organic concept
Urban Sportswear e-com brand, Italy
Brand concept and digital marketing launch plan
Swisse Hair Strength Woman 50+, corporate Case Study, Italy
Brand concept & product development, go-to-market strategy
Contact us
Please feel free to contact us to have a 1st FREE consultation. We are ready to discuss your brand's vision and how we can assist you in reaching your objectives.
info@veritylabconsulting.com
Milan, Italy
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